DataTrails Expands C-Suite With the Addition of Robert Desroches as CRO

New top-level hire follows the data provenance pioneer’s strong Q4 business momentum

SANTA CLARA, Calif., & CAMBRIDGE, England – Jan.18, 2024 – DataTrails Inc. today announced that it has expanded its executive team with the addition of Robert Desroches as its Chief Revenue Officer. In this new role, Desroches will lead the company’s go-to-market strategy, including working with partners, and leading its marketing initiatives.

“DataTrails drove strong business momentum in the fourth quarter of 2023, and we’re investing in our sales and marketing team to accelerate growth and advancing our partner-first approach,” said Rusty Cumpston, CEO at DataTrails. “Robert’s experience in building and growing very successful sales teams at Prime Trust and DocuSign are incredibly well aligned with our business pursuits at DataTrails, and I’m thrilled that Robert decided to join us.”

Previously, Desroches served as CRO at Prime Trust, which provides API-based infrastructure via a SaaS-based recurring revenue model. There, he grew new logo sales from a $4-million annual contract value per year to $17 million in just 18 months, while transforming the company’s revenue profile from 90% transactional, non-recurring to subscription-based. Prior to that, he was Prime Trust’s chief customer officer and DocuSign’s Vice President of Partner Success.

“I see this as a rare opportunity to have a direct hand in bringing innovative technology to market with the aim of controlling misinformation and balancing the benefits and risks that AI represents to data integrity. The DataTrails platform is the clear leader in data provenance, so the decision to join was obvious to me.”

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About DataTrails

DataTrails gives creators and businesses long-term confidence in digital files and documents by maintaining a tamper-proof record of who did what when no matter where the files are stored or how they move around. Underpinned by openly verifiable ledger technology, the provenance record created in the DataTrails secure cloud platform provides an immutable audit trail that vastly improves the speed and reduces the costs of verification. Whether validating documents in real time or looking for simpler, better ways to meet audit requirements, DataTrails delivers the integrity, transparency, and accountability required in today’s fast-paced digital-first world. Visit


Will Cumpston