Cookie Statement

Last updated: November 15, 2023

What Are Cookies?

Cookies are small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. They allow a website to recognize a particular device or browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

For further information on deleting, disabling, blocking and controlling cookies please visit that here

Does DataTrails Use Cookies?

Like many sites, we use cookies and similar technologies to make interactions with our sites and services easy and meaningful. We also use cookies to keep you logged in, remember your preferences and allow us to provide a more convenient service to you.

When you use our sites, we and certain partners may use cookies or similar technologies to recognize you and to otherwise customize your online experiences and other content. We and certain partners may also use cookies to measure the effectiveness of promotions; and mitigate risk and prevent potential fraud across the sites and services. Certain aspects and features of the sites are only available through the use of cookies, so if you choose to disable or decline cookies, your use of the sites and/or services may be limited or not possible.

Where possible, security measures are set in place to prevent unauthorized access to our cookies.

What Cookies Do We Use?

We use the following cookies and similar technologies for different reasons and as follows:

Strictly Necessary (or Essential) Cookies

These cookies are necessary for the sites to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional Cookies

These cookies enable the sites to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our sites. They help us to know which pages are the most and least popular and see how visitors move around the sites. If you do not allow these cookies we will not know when you have visited our sites, and we will not be able to monitor its performance.

Marketing (Targeting) Cookies

These cookies may be set through our sites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant ads on other websites. They collect device and usage Information (as described here). If you do not allow these cookies, you will experience less targeted advertising, but will still receive generic advertising. If you do allow them, it is important to note that these advertising partners share the information that they collect with a variety of other companies as part of the advertising ecosystem.

The list below describes in more detail the non-essential cookies (and other technologies such as pixels) that we use.

Type of CookieCookie NameParty Placing Cookie
FunctionalityZD-settingsZendesk (Privacy Policy | Zendesk)
FunctionalityZD-storeZendesk (Privacy Policy | Zendesk)
FunctionalityZD-sendApiBlipsZendesk (Privacy Policy | Zendesk)
PerformanceZD-suidZendesk (Privacy Policy | Zendesk)
PerformanceZD-buidZendesk (Privacy Policy | Zendesk)
PerformanceZD-sendApiBlipsZendesk (Privacy Policy | Zendesk)
Performance_gaGoogle (Privacy Policy – Privacy & Terms – Google)  
Performance_gidGoogle (Privacy Policy – Privacy & Terms – Google)  
Performance_gatGoogle (Privacy Policy – Privacy & Terms – Google)    
Performance_ga_#Google (Privacy Policy – Privacy & Terms – Google)  
Performance__hstcHubSpot (HubSpot Privacy Policy)
PerformanceHubSpotutkHubSpot (HubSpot Privacy Policy)
Performance__hsscHubSpot (HubSpot Privacy Policy)
Performance__hssrcHubSpot (HubSpot Privacy Policy)
PerformanceMUIDMicrosoft Clarity (Microsoft Privacy Policy)
Marketing__hmplHubSpot (HubSpot Privacy Policy)
Marketing__ptq.gifHubSpot (HubSpot Privacy Policy)
Marketingads/ga-audiencesGoogle (Privacy Policy – Privacy & Terms – Google)  
MarketingHUBLYTICS_EVENTS_53HubSpot (HubSpot Privacy Policy)

Blocking Cookies

Browser Settings

Some people prefer not to allow cookies, which is why most browsers give you the ability to manage cookies. With some browsers, you can set up rules to manage cookies on a site-by-site basis, giving you more fine-grained control over your privacy. What this means is that you can disallow cookies from all sites except those that you trust.

Browser manufacturers provide help pages relating to cookie management in their products. Please click on the links below for more information on how to manage your cookie settings.

Ad Choices

You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. 

The online advertising industry also provides websites from which you may opt out of receiving targeted ads from our data partners and our third-party advertising partners that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, at:

Please note that cookie-based opt-outs are not effective on mobile applications. However, on many mobile devices, application users may opt out of certain mobile ads via their device settings. See

For more information about the cookies we use, retention periods and other information, please email us at