About Us

DataTrails™ was founded by experts in IoT, cybersecurity, digital identity and blockchain with a vision to overcome the biggest challenge in digital operations: Trust. 

DataTrails instantly proves who did what when, to bring confidence in critical business decisions

DataTrails enables organizations to prove and verify the provenance and authenticity of any data they use in their business operations. Whether that’s tracking nuclear material, relying on software and data from connected devices or eliminating supply chain disputes, DataTrails provenance-as-a-service removes the frustration, time wasting and uncertainty of manual data verification

Our Vision

To establish a new and better model of digital trust by assuring provenance and integrity of data crossing business and application boundaries.

Our Mission

To seamlessly integrate provenance services with all applications in ecosystems that gain clear benefit from data provenance, authenticity and transparency

In other words, bring digital trust to the places where people already work.

Leadership Team

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Rusty Cumpston

Chairman & Chief Executive Officer

Rusty is excited to lead DataTrails having previously founded Swim.ai and Sensity Systems. Rusty brings a wealth of experience from many successful startups as CEO (XenSource, CloudShield), COO (ONI Systems), VP Engineering (Infinera) and also served on the Board of Directors at Secure Thingz Inc. Rusty graduated from the UNC-Chapel Hill and continues to actively support and work with the College of Arts and Sciences. 

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Jon Geater

Co-founder & Chief Product Officer

Jon brings his deep expertise in cryptography, cybersecurity, and blockchains to DataTrails. Jon held senior global technical roles at Thales e-Security, Trustonic, ARM, and nCipher where he built chip-to-cloud solutions for mobile, IoT, payments, and smart cities while managing large global teams and driving corporate strategy. Jon is a serial leader of open standards at board committee level having served GlobalPlatform, Trusted Computing Group, OASIS, the Digital Twin Consortium, and Linux Foundation’s Hyperledger. He is currently co-chair of the IETF Supply Chain Integrity, Transparency and Trust (SCITT) working group.

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Rob Desroches

Chief Revenue Officer

As Chief Revenue Officer, Rob is responsible for leading DataTrails sales and marketing organizations, with a focus on growth and delivering customer impact at scale. Rob brings over two decades of experience leading B2B SaaS sales, professional services and customer success organizations at companies including DocuSign, Autonomy and Prime Trust. Before joining DataTrails, Rob served as the CRO with Sales, Marketing and Customer Success responsibilities at Prime Trust and was responsible for driving revenue from $8M in to $58M in 2 years. In addition, Rob drove the restructuring of the revenue base from non-recurring transactions to 100% recurring subscription based in 2 years.

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John Hartley

VP Engineering

John brings over 20 years of experience in software development for secure applications at nCipher and Thales, with deep working knowledge of chip-to-cloud security. He has designed and implemented a wide array of cybersecurity products including HSMs and Key Management Services.  He has led the transformation of agile teams to streamline product delivery. John holds a Bachelors’ degree in Electronic and Electrical Engineering from Sheffield University and is a qualified SAFe 4 Agillist.

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