DataTrails Adds New VP of Business Development to Accelerate Partner Enablement 

SANTA CLARA, Calif., & CAMBRIDGE, England – Jan.25, 2024 – DataTrails Inc. today announced that it has expanded its go-to-market team with the addition of Steve Lipnick as its VP of Business Development.  

As VP of Business Development, Steve is responsible for execution of DataTrails go-to-market strategy, with a focus on partnership cultivation, new industry expansion, and revenue operations. Steve brings over two decades of experience first in the Fintech and TradeFi industries at Morgan Stanley and JPMorgan, and then built and led world-class customer success teams at DocuSign. Before joining DataTrails, Steve served as an SVP of Customer Success in the digital asset industry and was responsible for driving services revenue up 254% YoY and converting the entire customer base from unpredictable month-to-month agreements to committed 2-year deals.  

“More solution partners and tech partners want to work with DataTrails to add transparency and auditability to digital content” said Rusty Cumpston, CEO at DataTrails. “Steve’s experience in building and leading very successful partner enablement teams at Prime Trust and DocuSign are incredibly well aligned with our business pursuits at DataTrails. I’m thrilled that Steve decided to join us.”  

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About DataTrails

DataTrails gives creators and businesses long-term confidence in digital files and documents by maintaining a tamper-proof record of who did what when no matter where the files are stored or how they move around. Underpinned by openly verifiable ledger technology, the provenance record created in the DataTrails secure cloud platform provides an immutable audit trail that vastly improves the speed and reduces the costs of verification. Whether validating documents in real time or looking for simpler, better ways to meet audit requirements, DataTrails delivers the integrity, transparency, and accountability required in today’s fast-paced digital-first world. Visit


Will Cumpston